A bombshell new report from the Media Council of Kenya (MCK) has lifted the lid on a brutal paradox gripping the nation’s media industry: Kenyans are glued to screens like never before, yet the very outlets feeding them content are starving financially.
Unveiled today by MCK CEO David Omwoyo under the stark theme “Navigating the Digital Reality: Monetisation Challenges and Opportunities for Kenyan Media in the Digital Economy“, the study exposes a gaping chasm between skyrocketing online engagement and collapsing revenue streams.
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