In early 2026, President William Ruto has toured Kenya’s regions—from the North Rift to Ukambani and Central Kenya—personally distributing cheques under the National Youth Opportunities Towards Advancement (NYOTA) Fund. The World Bank-backed initiative targets youth unemployment by offering skills training, apprenticeships, savings matches, and start-up grants of up to KSh 50,000 per beneficiary, aiming to reach over 100,000 young Kenyans.
Supporters hail NYOTA as a practical response to a restless generation. Beneficiaries have used grants to launch small businesses, purchase livestock, or expand informal enterprises. Government officials argue that the program’s emphasis on entrepreneurship and mentorship can shift mindsets, drawing comparisons to human capital investments that propelled economic growth in nations like Singapore. With youth and women forming Kenya’s largest voting bloc, proponents see the fund as timely and necessary for long-term stability.
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