ADVERTISEMENT In a vibrant display of youth empowerment and economic transformation, President William Samoei Ruto today presided over the disbursement of KSh 220 million in non-repayable start-up capital under the highly acclaimed National Youth Opportunities Towards Advancement (NYOTA) programme at Jomo Kenyatta International Stadium in Kisumu.
The event saw 8,820 young beneficiaries from Kisumu, Siaya, and Homa Bay counties receive direct funding to kickstart or scale their businesses, marking a major milestone in the government’s Bottom-Up Economic Transformation Agenda. President Ruto emphasized that NYOTA goes beyond mere financial aid—it’s a strategic investment in Kenya’s greatest asset: its youth.
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