Residents and small businesses across Kenya are set to benefit from a new nationwide financial wellness campaign launched by Old Mutual Kenya aimed at helping households and SMEs navigate mounting economic challenges, debt burdens, and unstable incomes.
The initiative, unveiled in Thika on Monday, will tour major towns including Machakos, Nakuru, Eldoret, Kisumu, Nyeri, Meru and Mombasa through week-long activations bringing together financial experts, entrepreneurs, and industry partners.
The campaign seeks to equip Kenyans with practical money-management skills amid a tough economic environment characterized by rising living costs, shrinking disposable incomes, and growing financial uncertainty.
Participants will receive hands-on financial literacy training and tailored advisory services covering savings, investment planning, debt management, and risk protection for both households and businesses.
According to findings from the Old Mutual Financial Wellness Monitor 2025, nearly 70 per cent of Kenyans remain optimistic about their financial future despite increasing pressure from high debt levels, unpredictable cash flows, and the rising cost of living.
Old Mutual Life Assurance Kenya Managing Director Martin Karenju said the initiative is designed to move beyond financial conversations and provide real solutions to struggling entrepreneurs and families.
“Across the country, we are seeing resilient entrepreneurs who are growing their incomes but still facing real financial pressure, from rising costs to inconsistent cash flows. Through this initiative, we are moving beyond conversations to action, giving customers practical tools to manage their money better, protect what they are building, and plan with greater confidence,” said Karenju.
As part of the rollout, Old Mutual will also launch the “There Will Be Signs” campaign, a national awareness drive highlighting the often-overlooked warning signs of financial stress affecting individuals and businesses.
The campaign will feature community outreach programmes, practical financial literacy clinics, and personalised advisory sessions aimed at helping Kenyans identify financial distress early and take corrective action before problems escalate.
The insurer said the nationwide programme forms part of its broader strategy to deepen financial inclusion and empower SMEs and households with knowledge, resources, and accessible financial solutions tailored to everyday economic realities.
With SMEs continuing to play a central role in Kenya’s economy, the initiative is expected to provide critical support to entrepreneurs grappling with fluctuating markets, limited access to capital, and growing operational costs.
